Privacy Policy Holistic Sleep Coaching Program
Effective Date: 3rd May 20219
Business Name: Families Work Limited (trading as “Holistic Sleep Coaching Program”)
Website: https://holisticsleepcoaching.com/
Contact Email: info@babyem.co.uk
Mailing Address: 1 Mentmore Terrace, London E8 3PN
1. Introduction
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data, in accordance with the UK General Data Protection Regulation (UK GDPR).
2. Data We Collect
We may collect and process the following types of data:
- Contact Information: name, email, phone number, address
- Order & Billing Information: billing address, partial payment data (via third-party providers)
- Account Data: usernames, course progress, support queries
- Technical Data: IP address, browser type, device information
- Marketing Data: preferences, open/click data on emails
3. How We Collect Data
We collect data when you:
- Purchase or enrol in a course
- Subscribe to our email list
- Contact us via forms, email, or phone
- Use our website (cookies and analytics tools)
4. Lawful Bases for Processing
We process your data under the following legal bases:
- Contract: to fulfil course purchases and support
- Consent: when you opt in to marketing
- Legal obligation: when required by law (e.g. financial records)
- Legitimate interests: to improve our services and communicate relevant updates
5. How We Use Your Data
We use your data to:
- Deliver courses and services
- Process payments securely via third-party providers (e.g. Stripe, ThriveCart)
- Email you about course updates, reminders, and offers (if opted in)
- Improve user experience and website performance
- Maintain records for customer service and tax compliance
6. Who We Share Data With
We only share your data with:
- Payment processors (Stripe, PayPal)
- Email marketing tools (e.g. ActiveCampaign)
- Learning platform providers (e.g. WordPress LMS, Searchie)
- Professional advisors, accountants, and legal services when necessary
We do not sell your personal data to third parties.
7. International Transfers
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If we transfer your data outside the UK (e.g. via email or course platforms), we ensure appropriate safeguards are in place. Where we use third-party tools or services that store data outside of the UK or EEA (e.g. the US), we ensure that appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions are in place to protect your data.
8. Data Retention
We retain your data:
- For as long as your account is active
- For 6 years after purchase for tax/legal compliance
- Until you request deletion (where applicable by law)
9. Your Rights
You have the right to:
- Access your personal data
- Request correction or deletion
- Withdraw consent at any time
- Object to processing or request data portability
To exercise your rights, email us at info@babyem.co.uk.
10. Cookies and Tracking
Our website uses cookies and tracking tools (e.g. Google Analytics) to:
- Improve site performance
- Understand user behaviour
You can control cookie preferences via your browser settings.
11. Data Security
We take appropriate measures to protect your data against loss, misuse, and unauthorized access. Payment details are processed securely and never stored in raw form on our servers.
12. Changes to This Policy
We may update this policy from time to time. Any major changes will be posted on this page with an updated effective date.
13. Contact Us
If you have any questions about this Privacy Policy or your data, please contact us at:
Babyem, 1 Mentmore Terrace, London E8 3PN
0208 986 9008
