Fully booked in less than six months—with a waitlist.

Sounds impossible, doesn’t it?

But Lucy, one of our graduates, made it happen. And here’s the thing—she didn’t have a background in childcare or a massive social media following. She was starting completely from scratch.

So, how did she do it? That’s exactly what I’m breaking down in this guide: the four essential steps Lucy followed to build her thriving sleep coaching business. These steps helped her create real transformations for families, stand out online, and grow her business with confidence. The best part? You can use these same steps to build a business you love.

Prefer to watch instead of read? Click below to watch the video and get all the details.

Hi, I’m Emma, co-founder of the Holistic Sleep Coaching Program. For over a decade, I’ve been helping sleep consultants build businesses that are not only successful but also genuinely fulfilling.If you’ve ever thought, “Can I really do this?”—stay with me. By the end of this blog, you won’t just believe it’s possible—you’ll have a clear roadmap to get there. Let’s dive into the first step.

Table of Contents

1. Step 1: Be Great at What You Do
2. Step 2: Collect Testimonials and Reviews
3. Step 3: Make It Easy for Clients to Share Testimonials
4. Step 4: Stop Trying to Be Everywhere and Start Standing Out
5. Conclusion and Next Steps  
6. FAQ’s

Step 1: Be Great at What You Do

Yes, you have to be great at what you do. Not just good—great.

Think about it like this: Imagine you’re at a restaurant. The food is fine—not bad, not great. Would you go out of your way to tell your friends about it? Probably not. Now, picture another restaurant where the meal isn’t just good—it’s unforgettable. The chef creates dishes so perfectly tailored to your tastes that you can’t stop raving about it. You don’t just recommend the restaurant—you insist your friends go there.

That’s what being great at what you do feels like for your clients. It’s not just about solving sleep problems—it’s about creating transformations that families will never forget.

As a holistic sleep coach, you bring a truly comprehensive approach to addressing sleep challenges. You understand that sleep isn’t an isolated issue—it’s connected to the entire family. You’re able to look at the bigger picture and all the factors that affect sleep. For a deeper dive into this approach, my colleague Lyndsey Hookway, who pioneered this methodology, explores these concepts further in her video linked here.

Let me share Annie’s story to bring this to life.

Annie, one of our graduates, worked with a family who had struggled so much with their first baby’s sleep that they made a heartbreaking decision—not to have any more children. The thought of going through it all again was just too much. But Annie brought care, compassion, and a family-centered strategy tailored specifically to their needs. The result? Not only did the family finally find peace at night, but they also regained their confidence as parents. And now? They recently shared the wonderful news that they’re expecting their second child.

That’s what being great at what you do looks like. You’re not just solving sleep problems—you’re empowering families to thrive and find joy again.

And here’s why this is so powerful: When you deliver transformations like this, your business grows on its own. Families don’t just thank you—they tell everyone they know. You don’t have to market harder—you’re making such an impact that families do the marketing for you. That’s how you gain incredible momentum.

Step 2: Collect Testimonials and Reviews

Now, let’s talk about what happens once you’ve delivered incredible results. You need to share those wins—big and small—everywhere.

Showcasing those wins and transformations speaks volumes about your expertise and the value you bring. But how you share them matters. Parents don’t just want results; they want to feel understood.

When they see testimonials from families just like theirs, it creates a bridge of trust. They think, “If this worked for them, maybe it can work for us too.”

How to Make Testimonials Impactful:

1. Ask at the Right Time: Timing is everything. Ask for a testimonial right after your client experiences a breakthrough. Did their baby just sleep through the night for the first time? Did bedtime finally happen without tears? That’s the perfect moment.
2. Focus on Emotion: Encourage your clients to share their journey—how they felt at their lowest point and how they feel now. Emotions resonate deeply with potential clients.
   • Example:
     Before: “I dreaded bedtime because it felt like a battle every night. I felt like I was failing as a parent.”
     After: “Now bedtime is peaceful, and I actually look forward to that bonding time with my child.”

Emotion + transformation = trust.

Step 3: Make It Easy for Clients to Share Testimonials

Your goal is to make it effortless for clients to tell their story.

Here’s how:

• Quick Video Clips: Ask clients to record a short clip on their phone. Keep it casual and authentic by sharing prompts like, “What was your biggest struggle before we worked together?” or “What’s the biggest change you’ve noticed?”
• Screenshots of Wins: A heartfelt DM, email, or text message can be just as powerful. Take a screenshot (with permission) and share it. These feel intimate and relatable.
• Google Reviews: Public and trusted, Google Reviews are a key driver of visibility online. Send clients a direct link to your review page right after a big win.

Did you know businesses with 40+ reviews see a 54% higher click-through rate in local search results? That’s why glowing Google Reviews aren’t just helpful—they’re essential.

Step 4: Stop Trying to Be Everywhere and Start Standing Out

Here’s the truth: You don’t need to be on every platform. You just need to be where your ideal clients already are.

The key to standing out isn’t volume—it’s connection. Your content should feel like a personal conversation with your ideal client.

Avoid These Common Mistakes:

• Posting for Algorithms: Don’t chase trends. Focus on creating content that speaks directly to your client’s pain points.
• Spreading Yourself Too Thin: You don’t need to post daily. Quality and consistency beat volume every time.

Instead, create content that makes parents think, “This is exactly what I needed to hear today.”

For example:
Instead of “5 Ways to Help Your Baby Sleep Better,” try:
“Is your toddler waking up at 5 a.m. no matter what time you put them to bed? Here’s what might be happening—and how to fix it.”

Conclusion and Next Steps

You now have the four proven steps to build a fully booked sleep coaching business:

1. Be great at what you do.
2. Share your results through testimonials and reviews.
3. Leverage connection -driven marketing to build trust.
4. Focus on connection, not noise, to stand out.

Ready to take the next step? Let’s chat. Click here to book a free consultation with us. We’ll talk about where you are now, where you want to be, and how we can help you build a thriving, fulfilling business as a holistic sleep consultant.

See how our Holistic Sleep Coaching Program can help you transform your passion for helping families with sleep into a thriving career. Book a strategy call today with a real human on our team.

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