If you’re just starting out as a sleep consultant, chances are you’ve asked yourself:
“Do I really need a website?”
Some people build one before working with a single client. Others delay it for months, feeling like they’re hiding from their audience.

I’ve been there too. My first website? It looked nice but it didn’t work. It didn’t guide people to the next step, and it definitely didn’t bring in clients.

So let’s break it all down:

• When a website can help you grow
• When it might slow you down
• What to include on your first site (and what can wait)

🎥 Prefer to watch instead? I walk through this step-by-step in the video below.

Table of Contents

• When You Actually Need a Website
• What to Include on Your Starter Website
  • Home Page
  • Packages or Services Page
  • About Page
  • Contact Page
  • Discovery Call Page
• Nice-to-Have (But Not Essential) Pages
• How to Build a Website Without Getting Stuck
• Final Thoughts and Free Clarity Call
  

When You Actually Need a Website

Here’s the truth: you don’t need a website to start working with clients.

Most parents today aren’t searching Google for a sleep coach, they’re on Instagram, in Facebook groups, or messaging their friends at 2 a.m.

So if you’re still figuring out your offers, showing up on social media with a clear message and a way to book a call is enough.

But… that doesn’t mean a website isn’t valuable.
When you’re ready to grow beyond word-of-mouth, your website becomes a trust-builder.

It becomes:

• One clear place to learn about you
• A way to show your process and services
• A space where someone can take action without scrolling your entire feed
  

For a clear path to early clients without a website, you might also find this post helpful: How to Secure Your First Five Clients as a Sleep Consultant

What to Include on Your Starter Website

Let’s say you are ready to build. What should your site include?

Home Page

Your homepage has one job: guide the right person to the next step.

That means in just a few seconds, your ideal client should know:

• Who this site is for
• What kind of support you offer
• What to do next
  

Here’s how to build it:

• A Clear, Calm Headline: Example: “Gentle sleep support for exhausted parents. Evidence-based help to improve sleep without leaving your baby to cry it out.”
  
• One Clear CTA Button: Example: “Book Your Free Discovery Call”
  
• Short Introduction Section: Just a few lines about who you are and what you do
  
• Snapshot of Services: A visual preview of how you help
  
• Testimonial: A strong quote showing transformation
  
• Second CTA: A gentle nudge at the bottom like “Ready to feel more confident about your child’s sleep? Book a call.”
  

Packages or Services Page

Here’s where you show what’s possible and help clients see themselves in your offers.

Use three clear packages based on the Goldilocks Principle:

1. Quick Win: A low-commitment call to address a specific challenge
2. Core Support: Your signature package with consultation, plan, and follow-up
3. Deep Dive: A premium, high-touch option for full transformation
   

For each offer, include:

• What’s included (in plain language)
• Who it’s for
• What it helps with
• One clear CTA
  

If you’re looking to refine your offers, check out How to Price and Package Sleep Coaching Offers

About Page

This page builds connection. Focus on:

• Your “why”
• Your philosophy or sleep support approach
• Relevant experience or credentials
• A gentle CTA: “If this sounds like the support you’re looking for, I’d love to connect.”
  

To go deeper into how your “why” connects to your business success, you may enjoy: The Secret to Thriving in Sleep Consulting

Contact Page

Keep it simple:

• Friendly intro text
• Name, email, message form
• No need to ask about sleep issues yet — keep that for the call
  

Discovery Call Page

This is your low-pressure next step page:

• A warm intro: “This is a free 20-minute discovery call to explore your child’s sleep and whether we’re a good fit to work together.”
• Embed your calendar with tools like Calendly or Acuity
• Make it easy to schedule a call
  

Nice-to-Have (But Not Essential) Pages

Once your site is working and your services are validated, you can add:

Testimonials Page

A “wall” of social proof. Even one strong quote can increase conversions. Use photos and first names to build trust or even a casual 20-second phone video.

FAQ Page

Start adding these when you hear repeat questions like:

• “Do you use cry-it-out?”
• “Can I work with you if I’m breastfeeding?”
• “Do you guarantee results?”
  Let your FAQ page reduce hesitation and increase trust.
  

Blog

A great tool for SEO and long-term trust building but don’t start here. Add this once your homepage and packages are converting well.

To learn how blogging fits into an SEO strategy, read: 14 Steps to Building Your Sleep Consultancy Business

How to Build a Website Without Getting Stuck

You don’t need to hire a designer. Tools like Squarespace or Wix  make it easy to drag and drop your content into a clean, professional design.

They’re:

• Beginner-friendly
• Affordable
• Mobile-optimised
• Easy to update as your offers evolve

This gives you full control even if you’re not “techy.”

Final Thoughts and Free Clarity Call

Your website doesn’t have to be perfect. It just has to exist.

As Reid Hoffman said:

“If you’re not embarrassed by the first version of your product, you launched too late.”

Your first site may feel clunky or awkward. That’s okay.
You can refine it later but for now, give people a place to find you and take action.

👉 Book a free clarity call to map out your next steps and see how the Holistic Sleep Coaching Program can support your growth.

FAQs