Feeling stuck in your 9-to-5 and wondering, “Can I really build something meaningful on my own terms?” Yes, you can. Many people dream of earning more and having more flexibility, but how can you transition from a full-time job to running a sleep consulting business?
In this blog, I’ll show you exactly how to make that leap, whether you want to start part-time or fully commit. I’ll also share some common mistakes new consultants make—and how you can avoid them.
Prefer watching? Check out the in-depth video below, where I break down everything step-by-step—from structuring your first client packages to scaling your business for more income and freedom.
Table of Contents
- How to Transition from a 9-to-5 to a Sleep Consultant
- What if My Sleep Consulting Business Doesn’t Work Out?
- What Packages Should I Offer as a Sleep Consultant?
- How to Price Your Sleep Consulting Services
- How to Build Passive Income as a Sleep Consultant
- Group Coaching: How to Scale Your Sleep Consulting Business
- Common Mistakes New Sleep Consultants Should Avoid
- How to Get Your First Clients as a Sleep Consultant
- Conclusion: Taking Action and Building Your Business
How to Transition from a 9-to-5 to a Sleep Consultant
You don’t need to leave your job all at once. One of the most common questions I hear is: “Can I start my sleep consulting business part-time?” The answer is yes!
Many successful sleep consultants begin by taking on clients part-time—maybe on weekends or evenings—so they can gradually build their business at a pace that works for them. For example, Kristina was working full-time in marketing and took on clients over the weekends. Within a year, she had replaced her full salary and was earning 30% more, all while having complete control over her schedule.
The key is that you can build your business step by step, without having to quit your job overnight. Start small, gain experience, and transition to full-time when you’re ready.
What if My Sleep Consulting Business Doesn’t Work Out?
It’s natural to wonder: “What if my business doesn’t succeed?” But staying in your 9-to-5 guarantees one thing: nothing will change. By taking small steps toward building your sleep consulting business, you’re already creating the flexibility and freedom you want.
Remember, you don’t have to jump in all at once. Offering part-time consultations while still working can help you build momentum, and as you grow in confidence, your business will start to gain traction.
What Packages Should I Offer as a Sleep Consultant?
A common question I hear is: “What kind of packages should I offer, and how should I price them?” The way you structure your packages can give you the flexibility you need while helping your clients find the right solutions.
How Do I Offer Short Consultations as a Sleep Consultant?
One way to get started is by offering short consultations for straightforward sleep issues like early rising or trouble napping. These could be one-hour sessions, followed by a written summary that gives parents clear, actionable steps to solve their problem. These short consultations are a great way to gain confidence as you get started and build trust with your clients.
- Pricing: Short consultations can typically be priced between £100 and £150. This makes them a low-commitment option for parents, while still allowing you to provide value and get paid for your expertise.
What Are Tiered Sleep Consulting Packages, and How Do They Work?
For clients needing more support, tiered packages are a great option. For example, a middle package might be for families navigating toddler night weaning—something that takes time and ongoing follow-up. You could include multiple consultations and check-ins over a few weeks, offering more in-depth guidance.
- High-End Packages: For families facing more complex sleep challenges, like frequent night wakings or a major lifestyle change, you can offer high-end packages that include multiple consultations, follow-up sessions, and even ongoing messaging support. These situations often involve more emotional stress for the family, so offering reassurance and accountability is key.
- Pricing: More in depth packages typically range between £500 and £1,000, depending on the level of support you provide.
How to Price Your Sleep Consulting Services
When pricing your services, it’s important to understand the value you bring. A quick consultation might solve a parent’s problem, but a full package can provide deeper transformation.
- Start by thinking about your income goal. Let’s say you want to make £3,000 per month. If you charge £500 for a comprehensive package, that’s just six clients a month to hit your target.
Remember, pricing isn’t just about numbers. When clients invest more in a package, they’re investing in themselves. They are more likely to be committed, follow through on your advice, and see results.
How to Build Passive Income as a Sleep Consultant
How do I create passive income as a sleep consultant? To build a steady stream of revenue without constantly trading time for money, you can create digital products such as sleep guides, checklists, or even recorded workshops.
- Pricing: These can be priced between £20 and £30 and sold via your website or email marketing. They serve as great entry points for parents who need help but aren’t ready for one-on-one services.
Online Courses for More Passive Income
If you want to create a higher-value product, consider building an online course. These courses can dive deep into specific sleep issues and provide parents with a step-by-step solution.
- Pricing: A well-structured online course can be priced between £50 and £200, depending on the transformation it offers. For example, a course on helping toddlers sleep through the night could be a high-value offering for parents dealing with sleepless nights.
- Scalability: Once you create the course, it becomes evergreen—meaning you can sell it continuously without having to trade your time for each sale.
Group Coaching: How to Scale Your Sleep Consulting Business
Group coaching is a great way to scale your business without overwhelming your schedule. You can serve multiple clients at once, providing high-quality support while maximizing your time.
- Benefits: You get to increase your income and impact without taking on more one-on-one consultations. It’s what I like to call “intimacy at scale.” One of our grads, Karla, started with one-on-one consultations and then expanded into group coaching to offer a high-impact service without sacrificing her personal time.
Common Mistakes New Sleep Consultants Should Avoid
One of the biggest mistakes I see new consultants make is focusing too much on building the perfect website or social media presence before they’ve even worked with their first client. Your business doesn’t exist without clients.
Instead of obsessing over branding, focus on getting those first clients and delivering results. Once you have a few clients under your belt, everything else—branding, marketing, and reputation—will fall into place.
How to Get Your First Clients as a Sleep Consultant
Your first clients are critical in building your reputation. Start with your network—friends, family, colleagues, and social media. Let them know about your services, and offer free or discounted consultations to build testimonials and gain experience.
Once you’ve helped a few families, word-of-mouth will spread, and your client base will start to grow. I go into more detail about getting your first 5 clients here.
Taking Action and Building Your Business
Building your sleep consulting business doesn’t require perfection—it requires action. The biggest mistake you can make is not starting at all. You don’t need to have it all figured out from the beginning; focus on helping those first few clients, and your confidence and experience will grow with each success.
Transitioning from a steady paycheck to self-employment can feel like a huge leap, but with the right plan, you can build a business that gives you freedom, flexibility, and impact.
Ready to take your next step? Click here to book a personal call with us and discover how we can help you reach your goals. Let’s get started!
See how our Holistic Sleep Coaching Program can help you transform your passion for helping families with sleep into a thriving career. Book a strategy call today with a real human on our team.
Book A CallFrequently Asked Questions (FAQs)
2. What qualifications do I need to become a sleep consultant?
While there’s no set qualification in the sleep coaching industry, it’s highly recommended to find an accredited training program with a proven track record. Look for programs that focus on a holistic approach to sleep coaching, that provide the comprehensive training you need to succeed. Learn more about the different approaches to sleep and how to choose the right agency here.
3. How long does it take to build a successful sleep consulting business?
Building a successful sleep consulting business typically takes anywhere from several months to a year, depending on your commitment, marketing efforts, and client acquisition strategies. To see real-world success stories, check out case studies from our holistic sleep coaching graduates, who share their journey to supporting families and making a significant impact.
4. Can I earn more as a sleep consultant than in my current 9-to-5?
Absolutely. Many sleep consultants earn more than they did in their 9-to-5 by setting flexible pricing and offering in-depth packages and/or passive income products like digital guides or courses. However, like any business, it requires dedication and a proven strategy to grow. Watch case studies here to see how our graduates built thriving businesses and achieved financial freedom.
5. What are the best sleep consulting packages to offer clients?
Many sleep consultants start by offering short consultations for more straightforward issues. This is a great way to build trust, ease into the business, and gain confidence without feeling overwhelmed. If you’re just stepping into self-employment, this is an amazing way to build momentum while still creating real impact. As you grow, introduce more in-depth packages for clients who need ongoing support. These are likely to include multiple consultations and follow-ups to ensure a successful outcome.
6. How much should I charge for sleep consulting services?
Pricing depends on the scope of your services. For short, one-hour consultations, fees typically range from £100 to £150. For more comprehensive packages that involve multiple follow-ups and continued support, pricing can range between £500 and £1,000 or more, depending on the level of care provided.
7. How can I generate passive income as a sleep consultant?
You can generate passive income by creating digital products such as sleep guides, recorded webinars, or online courses. These products allow you to help more people without the need to trade your time for every consultation. Over time, passive income streams can become a reliable revenue source for your business.
In addition to this, low-cost digital products such as sleep guides, give parents a small win, you’re building trust. And that trust can turn into something bigger. In follow-up emails, you can dig deeper into their bigger problems, positioning yourself to help them one-on-one or with higher-tier packages.
8. What are the benefits of group coaching for sleep consultants?
Group coaching enables you to serve multiple clients at once, allowing you to increase your income while still offering personalized support. It’s an excellent way to expand your business without overloading your schedule, giving you a scalable model to grow your impact without burning out. Check out YouTube videos on this account here.
9. How do I get my first clients as a sleep consultant?
Start by offering consultations to your existing network—friends, family, and professional contacts. Building referrals and using online platforms like social media can also help market your services. Delivering great results early on will lead to word-of-mouth referrals, which will help you grow your client base. For more insights, I dive deep into this topic here.
10. What common mistakes should new sleep consultants avoid?
One of the biggest mistakes is focusing too much on perfect branding or a polished website before securing your first clients. Instead, prioritize building your client base and delivering excellent results. Your reputation and business will grow naturally from there.
