Struggling to get clients as a sleep consultant? Whether you’re just starting or looking to build momentum, client acquisition can feel overwhelming. Many sleep consultants are excellent at delivering results but struggle to fill their calendars. The good news is, you don’t have to be stuck.

In this blog, I’ll show you proven strategies to build trust, gain clients, and grow a thriving sleep coaching business using testimonials. 

Prefer watching a step-by-step guide? Check out the video below where I break down each strategy in detail, from leveraging social proof to optimizing your business visibility.

Table of Contents

1. How to Get Clients as a Sleep Consultant
2. Share Weekly Wins on Social Media
3. Spotlight Client Transformations with Live Interviews
4. Use YouTube for Long-Term Social Proof
5. Repurpose Reviews Everywhere
6. Leverage Google Reviews for Instant Credibility
7. What to Do If You Have No Testimonials Yet
8. Frequently Asked Questions

Section 1: Share Weekly Wins on Social Media

How can I attract more sleep coaching clients using social media?
Social media isn’t just for sharing tips—it’s about building trust through consistency. A simple yet powerful strategy is to share weekly wins from your clients, no matter how small they seem.

Here’s why it works:

• People buy proof, not potential. When potential clients see that you’re consistently helping others, it builds trust.
• Engagement increases over time. Weekly updates keep your business top-of-mind for people who might not be ready to commit now but will later.

Actionable tip: Create a template for your “Wednesday Wins” posts. Share client feedback, success stories, or milestones every week. .

Section 2: Spotlight Client Transformations with Live Interviews

One of the most effective ways to engage potential clients is through live interviews with existing or former clients. Why? Because real-time stories feel more authentic and relatable than static testimonials.

Example: Take Claire Fair, one of our graduates. She shared her struggles about not getting clients despite completing multiple certifications. After working with us, her business took off, and she shared her transformation story during a live interview, which resulted in immediate client inquiries. Check out here interview here: 

We use a platform called Streamyard to do this, however, you can use tools such as Zoom. 

Section 3: Use YouTube for Long-Term Social Proof

Why should I use YouTube to share testimonials?
YouTube is the second-largest search engine globally. By creating a dedicated YouTube channel to showcase your testimonials, you provide long-term visibility to potential clients. Unlike social media posts that disappear, YouTube content lasts.

Checkout our review channel here

Section 4: Repurpose Your Reviews Everywhere

How can I make the most of client reviews?
If you’re collecting reviews but not repurposing them, you’re missing a huge opportunity. Reviews build trust when seen repeatedly across different platforms.

Here’s how to repurpose a single review:

• Social media posts: Turn the review into a graphic or story highlight.
• Email campaigns: Use snippets from the review to reinforce your service’s impact.
• Website: Feature it prominently on your homepage and service pages.
• Blog posts: Weave the review into blog content for further credibility.

Actionable tip: Repurpose each review in at least three places. 

Section 5: Leverage Google Reviews for Instant Credibility

How do Google reviews help me attract sleep clients?
Google Reviews are a powerful tool for building credibility and improving your visibility in search results. When potential clients search “sleep consultant near me,” those five-star reviews can push you higher in search rankings.

Example: One of our consultants, Lucy, went from zero clients to 148 five-star Google reviews within a year, which as a result helped her build a two-month client waitlist.

Actionable tip: You always want to request a review after your client has had a very positive experience, let them know how their feedback will help you support other families in a similar situation to what they were in. 

Section 6: What to Do If You Have No Testimonials Yet

How can I get testimonials if I’m just starting out? Don’t worry if you don’t have paying clients yet. If you’ve helped your own family or friends, that counts as a testimonial. Even small wins provide proof of your effectiveness.

Actionable tip: Start small. Share any positive feedback—even from family or friends. Learn how to get your first five clients in our step-by-step guide here.

Ready to grow your sleep coaching business and attract more clients? 

The strategies we’ve covered—like sharing social proof, leveraging client transformations, and maximizing Google reviews—are proven to help you build momentum and take your business to the next level.

What’s your next step? 

Start by implementing one of these strategies today. Whether it’s sharing a client win on social media or asking for a Google review, every action you take moves you closer to filling your calendar.

If you’re ready to take your sleep coaching practice to the next level with a science-backed, holistic approach, I invite you to book a strategy session with our team. During this personalized session, we’ll discuss your goals, explore how our program can support your growth, and determine if we’re the right fit to help you achieve your vision.

See how our Holistic Sleep Coaching Program can help you transform your passion for helping families with sleep into a thriving career. Book a strategy call today with a real human on our team.

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Frequently Asked Questions (FAQs)